OUR MISSION
The vision of Euromaxx is to build Total Brand Value by innovating to deliver clients value and leadership faster, better and more completely than our competition. This Vision is supported by our fundamental principles that provide the foundation for all of our activities: Organizational Excellence and Core Values.
Attaining our Vision requires superior and continually improving performance in every area and at every level of the organization. Our performance will be guided by a clear and concise strategic statement for each business unit and by an ongoing Quest for Excellence within all operational and staff functions.
This Quest for Excellence requires hiring, developing and retaining a diverse workforce of the highest caliber. To support this Quest, each function employs metrics to define, and implements processes to achieve, world-class status.
Our Roadmap starts with our mission, which is enduring. It declares our purpose as a company and serves as the standard against which we weigh our actions and decisions.
• To connect the world...
• To inspire moments of optimism and happiness...
• To create value and make a difference.
• Be a great place to work where people are inspired to be the best they can be.
• Bring to the world a portfolio of quality logistics brand that anticipate and satisfy people's desires and needs with service and support.
• Nurture a winning network of customers and suppliers, together we create mutual, enduring value.
• Be a responsible citizen that makes a difference by helping build and support sustainable communities.
• Maximize long-term return to shareowners while being mindful of our overall responsibilities.
• Be a highly effective, lean and fast-moving organization.
OUR VISION
The world is changing all around us. To continue to thrive as a business over the next ten years and beyond, we must look ahead, understand the trends and forces that will shape our business in the future and move swiftly to prepare for what's to come. We must get ready for tomorrow today. That's what our 2020 Vision is all about. It creates a long-term destination for our business and provides us with a "Roadmap" for winning together with our bottling partners that includes,
• Provide superior customer service
• Protect the quality of the environment
• Ensure equal access to resources
• Encourage innovation/creativity
• Practice sustainable development
Our Winning Culture
Our Winning Culture defines the attitudes and behaviors that will be required of us to make our 2020 Vision a reality
LIVE OUR VALUES

Our values serve as a compass for our actions and describe how we behave in the world.
• Leadership: The courage to shape a better future
• Collaboration: Leverage collective genius
• Integrity: Be real
• Accountability: If it is to be, it's up to me
• Passion: Committed in heart and mind
• Diversity: As inclusive as our brands
• Quality: What we do, we do well
Focus on the Market
• Focus on needs of our consumers, customers and franchise partners
• Get out into the market and listen, observe and learn
• Possess a world view
• Focus on execution in the marketplace every day
• Be insatiably curious
Work Smart
• Act with urgency
• Remain responsive to change
• Have the courage to change course when needed
• Remain constructively discontent
• Work efficiently
Act Like Owners
• Be accountable for our actions and inactions
• Steward system assets and focus on building value
• Reward our people for taking risks and finding better ways to solve problems
• Learn from our outcomes -- what worked and what didn’t
Be the Brand
Inspire creativity, passion, optimism and fun